Sparling's Launches New Corporate Logo

Sparling's is pleased to announce a new corporate identity reflecting the company's strengths as a clean energy provider.

The company is introducing a new logo - one connecting the company's 57-year history with its future potential.

The new logo is part of a branding update for the company.

"The new blue and green logo represents a leaf and flame. It reflects the company's strengths as a clean energy provider and it replaces the familiar red and blue SP and name which have been in use since 1978", Sparling adds.

Design Colour Rationale - Highlights:

• Blue: Sparling's company colour for over 45 years. Blue is recognized as the "international colour for business." Blue is the colour of a "properly-adjusted propane flame" and is the colour of a "boundless bright clear sky." Blue connects the company's history with its future potential. Trucks will remain blue and white.
• Green: The combination of green with blue extends the "Clean Energy. For Living." message Sparling's initiated 2 years ago. Propane is indentified by the Canadian and US governments as a "Clean Energy."

The new logo is appearing on trucks, tanks, print and electronic media and over time, will extend to the balance of the fleet and company facilities.

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